Moose Toys

Moose is the fifth biggest toy manufacturers in Australia and the US. It’s the mastermind behind the toy sensation, Shopkins - the toy that outsells Barbie, LEGO and Mattel both here and overseas. Despite their global success, they still proudly call Melbourne home.

When they revamped their website, I joined forces with creative agency Ortolan to write all their new website copy. With an excitable tone of voice was an infectiously positive way to spend the week.